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" "What happens in ordinary moments determines your future.
Shane Parrish is a Canadian author and podcast host best known for founding Farnam Street (fs.blog), a learning platform dedicated to mastering the best of what others have already figured out. A former intelligence analyst at Canada's Communications Security Establishment, he is the author of Clear Thinking and The Great Mental Models series, and hosts the Knowledge Project podcast, featuring long-form conversations with world-class thinkers on decision-making, leadership, and wisdom.
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We also tend to undervalue the elementary ideas and overvalue the complicated ones. Most of us get jobs based on some form of specialized knowledge, so this makes sense. We don’t think we have much value if we know the things everyone else does, so we focus our effort on developing unique expertise to set ourselves apart. The problem is then that we reject the simple to make sure what we offer can’t be contributed by someone else. But simple ideas are of great value because they can help us prevent complex problems.
People search for competitive advantages while ignoring the one hiding in plain sight:
Doing what you said you'd do.
People are inconsistent. They don't follow through. They don't follow up...
This means the simple act of being reliable sets you apart.
It's not talent or genius or connections, it's the boring stuff. Reliability is rare.