mktg case study #2: mktg cola NEVER, NEVER DISCUSS TASTE. T… - Max Barry

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mktg case study #2: mktg cola
NEVER, NEVER DISCUSS TASTE. TASTE IS 90 PERCENT PSYCHOLOGICAL AND IT DOESN’T SELL COLA; IT’S ROUGHLY A TENTH AS IMPORTANT AS IMAGE. THERE HAVE BEEN STUDIES.

Max Barry

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About Max Barry

Max Barry (born 18 March 1973) is an Australian novelist, short-story writer and essayist. His books include Syrup, Jennifer Government, and Company.

Also Known As

Alternative Names: Maxx Barry • Testlandia • Violet

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Cory Doctorow Charles Stross Neal Stephenson George Carlin John Brunner

Additional quotes by Max Barry

Some people would break the rules to get things done and some wouldn't; it was simple as that. John didn't have much use for the latter.

There’s no requirement that jobs be meaningful, Jones. If there was, half the country would be unemployed.

It was turning into a sly, anti–free market statement, and irony irritated him. There was no place for irony in marketing: it made people want to look for deeper meaning. There was no place in marketing for that, either.

mktg case study #2: mktg cola NEVER, NEVER DISCUSS TASTE. TASTE IS 90 PERCENT PSYCHOLOGICAL AND IT DOESN’T SELL COLA; IT’S ROUGHLY A TENTH AS IMPORTA… - Max Barry

About Max Barry

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Additional quotes by Max Barry