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I think being popular is a tool instead of a purpose. One has to use a tool to express what he wants to express. Movies from the West, sometimes, are… - Zhang Yimou
" "I think being popular is a tool instead of a purpose. One has to use a tool to express what he wants to express. Movies from the West, sometimes, are using this as a purpose, for a high market value. Their movies are made to be trendy, so that they could attract a great number of people. And in turn, they will make money that way. This is a universal feature in the industry. But for me I do not feel that it is enough if you just want to make something so that it will be popular. I have to express what I want to say. I probably would refuse to make such a film. To cast a movie, I have to find myself, to express what I want to say. Being popular, for me, is a process to make more and more people accept your ideas. For the movies I make, I try my best to make them popular, to make the audience accept it naturally. This is important. But I do not mean the other extreme, to only express what you want to say and neglect the public. This could end up as something just cherished by the artist. I think we are part of the mass, not higher than other people. I do not think possessing the quality of being popular is something lose face over. It is a style. It would work for the movies if and only if I am able to express what I want to say, and use popularity as a tool.
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About Zhang Yimou
Zhang Yimou (born 14 November 1951) is a Chinese film director, producer, writer and actor, and former cinematographer. He has won numerous awards and recognitions, with three Academy Awards nominations for Best Foreign Language Film for Ju Dou in 1990, Raise the Red Lantern in 1991, and Hero in 2003. One of Zhang's recurrent themes is the resilience of Chinese people in the face of hardship and adversity, a theme which has been explored in such films as To Live (1994) and Not One Less (1999). His films are particularly noted for their rich use of colour, as can be seen in some of his early films, like Raise the Red Lantern, and in his wuxia films like Hero and House of Flying Daggers. His highest budgeted film to date is the 2016 monster film The Great Wall, set in Imperial China and starring Matt Damon.
Also Known As
Alternative Names:
Yi-Mou Zhang
•
Yimou Zhang
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Additional quotes by Zhang Yimou
It's hard to tell where inspiration comes from. Very often, it comes when you least expect it. Perhaps you get a tiny detail or specific image in your mind and you find that image beautiful. Or sometimes, inspiration comes from another person, something that another person says or does moves you. You find yourself touched and the feelings give you an idea you can use and develop. And sometimes the ideas come from watching other people's works or movies because I really love to go to movies myself.
We need to strike a balance between the visuals and the story itself. And for me, I believe the story is the most important thing. And then secondly it's the artistic style. Because if we don't have a great story, it's all about the visual and the appearance and then it'll be too superficial and too shallow.
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I believe a great film has to be, first of all, artistic. It has to be beautifully done. Nowadays there are just so many films and TV shows out there that it's like fast food. And there's no strong artistic element to it. And secondly, a great film has to be deep. It has to be impactful. And tell an amazing story.
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