Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes… - Marshall McLuhan

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Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left.

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About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

Biography information from Wikiquote

Also Known As

Native Name: Herbert Marshall McLuhan
Alternative Names: Marshall MacLuhan Marshall Mac Luhan
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Additional quotes by Marshall McLuhan

The ear favours no particular “point of view.”
We are enveloped by sound.

It forms a seamless web around us.

We say, “Music shall fill the air.” We never say, “Music shall fill a particular segment of the air.”We hear sounds from everywhere, without ever having to focus.

Sounds come from “above,” from “below,” from in “front” of us, from “behind” us, from our “right,” from our “left.”

We can‘t shut out sound automatically.

We simply are not equipped with earlids.

Where a visual space is an organised continuum of a uniformed connected kind, the ear world is a world of simultaneous relationships.

The Greek myth of Narcissus is directly concerned with a fact of human experi­ence, as the word Narcissus indicates. It is from the Greek word narcosis, or numb­ness. The youth Narcissus mistook his own reflection in the water for another person. This extension of himself by mirror numbed his perceptions until he became the servomechanism of his own extended or repeated image. The nymph Echo tried to win his love with fragments of his own speech, but in vain. He was numb. He had adapted to his extension of himself and had become a closed system.

Now the point of this myth is the fact that men at once become fascinated by any extension of themselves in any ma­terial other than themselves. There have been cynics who insisted that men fall deep­est in love with women who give them back their own image. Be that as it may, the wisdom of the Narcissus myth does not convey any idea that Narcissus fell in love with anything he regarded as himself. Obviously he would have had very different feelings about the image had he known it was an extension or repetition of himself. It is, perhaps, indicative of the bias of our intensely technological and, therefore, narcotic culture that we have long interpreted the Narcissus story to mean that he fell in love with himself, that he imagined the reflection to be Narcissus!

My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

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