First we build the tools, then they build us. - Marshall McLuhan

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First we build the tools, then they build us.

Marshall McLuhan

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About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

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Native Name: Herbert Marshall McLuhan

Alternative Names: Marshall MacLuhan • Marshall Mac Luhan

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Originators like Marshall McLuhan:

Neil Postman Northrop Frye William Gibson Friedrich Kittler J. G. Ballard

Additional quotes by Marshall McLuhan

Societies have always been shaped more by the nature of the media by which humans communicate than by the content of the communication. (p. 23)

The potential of any new technology is always dissipated by its users involvement in its predecessors. (p. 210)

The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.

First we build the tools, then they build us. - Marshall McLuhan

About Marshall McLuhan

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