Hip flasks are the juice machines of the alcohol world — everyone has one and it never gets used. - Douglas Coupland

Why are we drinking Zima? It's beyond irony. It's not funny or anything. It's just gross. Why not just serve us jugs of Hitler's piss instead?
"Drinking Zima is something Douglas Coupland would make a character do."
"To what end?"
"It'd be a device that would allow him to locate the characters in time and a specific sort of culture."

Ethan is annoyed with all of these dumb campaigns that indoctrinate millions of people into thinking they’re tough-guy free spirits when, in fact, there’s probably much to be said for following and, in any event, the food chain isn’t structured to encompass millions of non-followers.

Consensus Terrorism: The process that decides in-office attitudes and behavior.