"There is no "I" for a person, for a beehive, for a corporation, for an animal, for a nation, for any living thing. The "I" of a vivisystem is a ghos… - Kevin Kelly

Get the ongoing process right and it will keep generating ongoing benefits. In our new era, processes trump products. This shift toward processes also means ceaseless change is the fate for everything we make. We are moving away from the world of fixed nouns and toward a world of fluid verbs. In the next 30 years we will continue to take solid things — an automobile, a shoe — and turn them into intangible verbs. Products will become services and processes. Embedded with high doses of technology, an automobile becomes a transportation service, a continuously updated sequence of materials rapidly adapting to customer usage, feedback, competition, innovation, and wear. Whether it is a driverless car or one you drive, this transportation service is packed with flexibility, customization, upgrades, connections, and new benefits.

Don’t purchase extra insurance if you are renting a car with a credit card.

Superheroes and saints never make art. Only imperfect beings can make art because art begins in what is broken.