Good wrong ideas are extremely scarce... and good wrong ideas that even remotely rival the majesty of string theory have never been seen. - Edward Witten

I don't think that any physicist would have been clever enough to have invented string theory on purpose... Luckily, it was invented by accident.

String theory at its finest is, or should be, a new branch of geometry. ...I, myself, believe rather strongly that the proper setting for string theory will prove to be a suitable elaboration of the geometrical ideas upon which Einstein based general relativity.

... one thing that's worth mentioning, though, it that apart from the dream of understanding physics at a deeper level involving gravity, work in string theory has been useful in shedding lights on more conventional problems in quantum field theory and even in and as well with applications to mathematics. Apart from its intrinsic interest, those successes are one of the things that tend to give us confidence that we're on the right track. Because, speaking personally, I find it implausible that a completely wrong new physics theory would give rise to useful insights about so many different areas.