At least I don't need a sword to kick ass and take names, alright - Reggie Fils-Aimé

To date, global sellthrough for Nintendo DS stands at over 5 million, or more than twice the level for the PSP. Now, I know what some of you are thinking: "Well, the PSP hasn't arrived in Europe yet." So we got there when we said we would, and they didn't. You know what? That's Sony's issue, not my problem.

Do you know anyone who's never watched TV, never seen a movie, never read a book? Of course not. So let me ask you one more question. Do you know someone, maybe even in your own family, who's never played a video game? I bet you do. How can this be? If we want to consider ourselves a true mass medium, if we want to grow as an industry, this has to change.

If you're ready to move beyond pure numbers, to a place where your right brain can envision the best in innovation and the best in gameplay improvement, well, you've come to the right place.