We are constantly reading and listening to, writing and speaking, this text in the context of and against the background of other texts and other dis… - Jay Lemke

A genre is maintained by the conventions of a community, and in most cases serves specific functions within the system of practices of particular institutions of that community.

Ecosocial Dynamics concerns ecosocial systems and networks, i.e. those ecosystems, including all material components, for which semiotic practices are essential to characterizing the dynamics of the material processes which constitute the system through their networks of mutual interdependencies.

We need a social theory that sees all social phenomena, including itself, as being partly the product of how people in a community deploy semiotic resources: how we mean, and what we mean, by every meaningful act.