Everyone sees what you seem to be, few know what you really are; and those few do not dare take a stand against the general opinion. - Niccolò Machiavelli

Everyone sees what you appear to be, few experience what you really are.

Every one sees what you appear to be, few really know what you are.

Now, in order to execute a political commission well, it is necessary to know the character of the prince and those who sway his counsels; ... but it is above all things necessary to make himself esteemed, which he will do if he so regulates his actions and conversation that he shall be thought a man of honour, liberal, and sincere. The latter point is highly essential, though too much neglected, as I have seen more than one so lose themselves in the opinion of princes by their duplicity, that they have been unable to conduct a negotiation of the most trifling importance. It is undoubtedly necessary for the ambassador occasionally to mask his game; but it should be done so as not to awaken suspicion and he ought also to be prepared with an answer in case of discovery.

Men in general judge more by the sense of sight than by the sense of touch, because everyone can see but few can test by feeling. Everyone sees what you seem to be, few know what you really are; and those few do not dare take a stand against the general opinion.

Never attempt to win by force what can be won by deception.