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" "In former times, when the honor of work had some hold upon us, it was the practice of a maker to give his name to the product … But, as finance capitalism grew and men and property separated, a significant change occurred in names: the new designations shed all connection with the individual and become “General,” “Standard,” “International,” “American.”
Richard Malcolm Weaver, Jr (March 3, 1910—April 1, 1963) was an American scholar who taught English at the University of Chicago. He is primarily known as a shaper of mid-20th-century conservatism and as an authority on modern rhetoric.
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The bourgeoisie first betrayed society through capitalism and finance, and now labor betrays it by embracing a scheme of things which sees profit only, not duty and honor, in work. This view will seem hopelessly unrealistic to those who do not admit that sentiment toward the whole is the only ultimate means of measuring value.
Modern publication wishes to minimize discussion. … Phrases … are carefully chosen not to stimulate reflection, but to evoke stock responses of approbation or disapprobation. Headlines and advertising teem with them, and we seem to approach a point at which failure to make the stock response is regarded as faintly treasonable.
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