The audience, as ground, shapes and controls the work of art. - Marshall McLuhan

Casting my perils before swains.

Advertising is corporate form of art and the goal is to make an effect. Every artist- any painter, any poet or musician sets out to create an effect, he sets a trap to catch somebody`s attention. That is the nature of art.

I am an intellectual thug who has been slowly accumulating a private arsenal with every intention of using it. In a mindless age every insight takes on the character of a lethal weapon. Every man of good will is the enemy of society.