Of course you know him. Everyone knows a pear-shaped man. - George R. R. Martin

I've been killing characters my entire career, maybe I'm just a bloody minded bastard, I don't know, [but] when my characters are in danger, I want you to be afraid to turn the page (and to do that) you need to show right from the beginning that you're playing for keeps.

Foes and false friends are all around me, Lord Davos. They infest my city like roaches, and at night I feel them crawling over me.” The fat man’s fingers coiled into a fist, and all his chins trembled. “My son Wendel came to the Twins a guest. He ate Lord Walder’s bread and salt, and hung his sword upon the wall to feast with his friends. And they murdered him. Murdered, I say, and may the Freys choke upon their fables. I drink with Jared, jape with Symond, promise Rhaegar the hand of my own beloved granddaughter…but never think that means I have forgotten. The north remembers, Lord Davos. The north remembers, and the mummer’s farce is almost done. My son is home.

My brother has his sword, King Robert has his warhammer and I have my mind...and a mind needs books as a sword needs a whetstone if it is to keep its edge. That's why I read so much Jon Snow.