In the next 30 years we will continue to take solid things — an automobile, a shoe — and turn them into intangible verbs. Products will become servic… - Kevin Kelly

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In the next 30 years we will continue to take solid things — an automobile, a shoe — and turn them into intangible verbs. Products will become services and processes. Embedded with high doses of technology, an automobile becomes a transportation service, a continuously updated sequence of materials rapidly adapting to customer usage, feedback, competition, innovation, and wear.