Creative ideas flourish best in a shop which preserves some… - Leo Burnett

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Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Leo Burnett

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About Leo Burnett

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, Toucan Sam, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot",United's "Fly the Friendly Skies", and Allstate's "Good Hands".

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David Ogilvy Hugh MacLeod Richard Branson Seth Godin Austin Kleon

Additional quotes by Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Friction makes sparks and sparks start creative conflagrations.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun … - Leo Burnett

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