In modern thought, (if not in fact) Nothing is that doesn’t act, So that is reckoned wisdom which Describes the scratch but not the itch. - Marshall McLuhan

The content or time-clothing of any medium or culture is the preceding medium or culture. (p. 168)

Homer’s Iliad was the cultural encyclopedia of pre-literate Greece, the didactic vehicle that provided men with guidance for the management of their spiritual, ethical, and social lives.

Only puny secrets need protection. Big secrets are protected by public incredulity. You can actually dissipate a situation by giving it maximal coverage. As to alarming people, that's done by rumours, not by coverage. (p. 92)