The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film. - Marshall McLuhan

Humor as a system of communications and as a probe of our environment — of what's really going on — affords us our most appealing anti-environmental tool. It does not deal in theory, but in immediate experience, and is often the best guide to changing perceptions.

The discarnate TV user lives in a world between fantasy and dream, and is in a typically hypnotic state, which is the ultimate form and level of participation.

The reduction of the tactile qualities of life and language constitute the refinement sought in the Renaissance and repudiated now in the electronic age. (p. 272)