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" "Policies should take account of the emotional dimensions of human behaviour rather than assuming rational action.
Nayef R.F. Al-Rodhan (born 1959) is a Saudi philosopher, neuroscientist and geostrategist. He is an Honorary Fellow of St. Antony’s College at Oxford University and Centre Director, Centre for the Geopolitics of Globalization and Transnational Security and Senior Fellow, Emerging Security Challenges Programme, Geneva Centre for Security Policy.
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Morally relevant emotions are essential for living in social groups and they provide the basis on which we may construct conceptual frameworks that help guide our actions, but human beings should more accurately be thought of as being endowed with morally relevant capacities rather than innate moral knowledge.
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In other words, it is my view that the brain is preprogrammed to feel good (i.e., to seek a sense of well-being/gratification). This is what I term the gratification principle. This usually occurs as the result of instinctive salient/relevant acts or what we normatively decide are salient/relevant acts.