I scare easily! I think that’s part of the reason I can make horror movies, I can relate to just being scared. - Eduardo Sánchez

When you’re making a film, you come up with so much material and so much of that material ends up going unused. So, I think transmedia gives you a chance to use that extra material. You know, with Blair Witch we did a whole documentary using at least 50% of unused footage from the first movie. So as a filmmaker, it’s a great opportunity to dive into your story more and gives you a chance to explore any unused ideas. You know, it opens things up and keeps things fresh. Especially because when you write a film, shoot a film, and edit a film, you’re stuck in that world and narrative for so long and I think transmedia gives you a great opportunity to step outside of that for a moment and work on something else without abandoning the project entirely.

Filmmaking is hard work, and there are plenty of times when you're just exhausted, and you haven't slept in a while, and you're just watching, and you're looking at something, and you're thinking, "Man, this is not going to work, this is going to be the stupidest thing."