In societies based around small communities, where almost everyone is either a friend, a relative, or an enemy of everyone else, the languages spoken… - David Graeber

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In societies based around small communities, where almost everyone is either a friend, a relative, or an enemy of everyone else, the languages spoken tend even to lack words that correspond to "self-interest" or "altruism" but include very subtle vocabularies for describing envy, solidarity, pride, and the like. Their economic dealings with one another likewise tend to be based on much more subtle principles. ... The work of destroying such ways of life is still often done by missionaries—representatives of those very world religions that originally sprang up in reaction to the market long ago. Missionaries, of course, are out to save souls; but they rarely interpret this to mean their role is simply to teach people to accept God and be more altruistic. Almost invariably, they end up trying to convince people to be more selfish and more altruistic at the same time. On the one hand, they set out to teach the "natives" proper work discipline, and try to get them involved with buying and selling products on the market, so as to better their material lot. At the same time, they explain to them that ultimately, material things are unimportant.