The life insurance policies advertised on the radio with the line "You cannot be turned down for this coverage!" are actually saying, " For policies this small, it would cost us more to decide whom to turn down than simply to accept everybody-and make them pay through the nose."

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The first life insurance societies where formed in England in the years between 1692 and 1720. In America, life insurance became available to the clergy through the Presbyterian Ministers Fund, founded in 1759(still in existence), and the Episcopal Corporation, founded ten years later (subsequently merged).

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The first known life insurance contract was written in 1536 on the life of a British merchant, William Gybbons, for a term of one year. Gybbons died shortly before the policy was to expire, but the insurers refused the claim. They held that that Gybbons had indeed survived "twelve months" - twelve lunar months (of 28 days). The insurers were taken to court and ordered to pay.

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Not surprisingly, the insurance lobby recoils in horror at the prospect of automatic coverage ( including, when it was first proposed, Social Security), no matter how efficient it may be. Automatic coverage eliminates sales commissions and profit.