I think passion detached from knowledge is where a lot of podcasts fail. And I think, again, because they’re fairly inexpensive and easy to do, at least in their most basic format, we’re overrun now with a lot of podcast choices and there’s a lot out there that’s not very good. But I think the ones that are going to be successful are the ones that you're going to turn to time and time again sometimes for the passion but I think more often for knowledge, for understanding, to have something explained to you.
American journalist
Ann Marie Lipinski (born January,1956) is a journalist and the curator of the Nieman Foundation for Journalism at Harvard University. She is the former editor of the Chicago Tribune and Vice President for Civic Engagement at the University of Chicago.
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I think the explosion of podcasting is really interesting and also very promising because it’s, I think, finally a recognition of the fact that media organizations should not be siloed. And the fact that the leading podcast in the country is coming from a legacy newsprint news organization (The New York Times) is exciting, and the fact that that same news organization is growing a filmmaking enterprise within the newsroom is also exciting and at last you're seeing an organization do what we’ve been saying all along, which is that we’re platform-agnostic and we’re multimedia and all of that. And I think these are words that we throw around a lot in the industry but that are finally, I think, being taken seriously.