There is, however, one car company that has never lost sight of its role in the marketplace. Rolls-Royce. Sir Henry Royce, who founded the company back in 1904, really was a one-man quote machine. "Strive for perfection in everything you do." "Accept nothing as nearly right or good enough." "The quality remains long after the price is forgotten." "Whatever you can do, or dream you can, begin it."

You may have heard that at the British Press Awards|British Press Awards last week I strolled over to Piers [Morgan], the editor of the Daily Mirror, and punched him in the middle of his face. That, however, is only partly true. I also punched him on the jaw and on his cheek.
Why? Well he seems to think that if someone appears on television it is all right to publish photographs of them kissing girls goodnight and appearing on the beach while fat.
I disagree.

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One of the drawbacks I notice quite often is that in South Kensington, which is a leafy part of southwest London, almost everyone is French. The whole area is awash with lovely patisseries and the pavements are rammed with women so elegant and beautiful I have to bite the back of my hand to stop myself from crying out. This is obviously so much worse than if everyone were lurching around in tracksuits looking for somewhere to vomit.
Just up the road, I know of a Polish restaurant where you can buy dainty little dumplings. And for sure this is a huge step backwards from the takeaway joint that used to be on the site. Because who wants to be served a dumpling by a charming Polish man when they could have a polystyrene tray full of slime instead?

The Falcon was forever going wrong. Time and again Han and his rebel cohorts would have to bang on the dashboard with their fists to get some wayward system working. And this too helped give the ship a flawed, almost human quality. This is something I look for in all machines...

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By computing the position of various stars on 11 April 1960, an astrologer would be able to deduce that I'm selfish, arrogant and thoughtless. But this seems like an unnecessarily complicated palaver. I mean why bother with reference books and slide rules and telescopes when you can simply ask what sort of car I drive. See the car. Know the man.

Then there's power. There was a time when people cooed over Ferraris that developed 200 horsepower, whereas today 2.0 litre Escorts can manage that. It's almost impossible to buy a car that won't do a hundred. (If you really want one, various Mercedes diesels make a pretty good stab at it.) Then there's the environment. The Volkswagen Beetle could kill a rain forest at 400 paces whereas today's Golf trundles around with tulips coming out of its exhaust. The gas coming out of a Saab is actually cleaner than the air that went in. That's true, that is.

What foreigners like most about Britain is not multiculturalism or tolerance or any of that new Labour nonsense. No, what they like is our history. Shakespeare. Blenheim Palace. Soldiers in preposterous hats who don't move. Yes, they may go and see some dead dogs in a modern art gallery but that's only because they've spent the morning on top of a sightseeing bus and they're freezing.

[Reviewing Japanese kei cars in this passage.] Then there’s the styling. Or rather, there isn’t. Any attempt to give these cars a tapering roofline or a curved rear end is wasteful of precious capacity, which means all of them look exactly – and I mean exactly – like chest freezers. And because they have such tiny wheels they actually look like chest freezers on casters. And that in turn means they look absurd. And no one is going to spend their money on something that makes them look foolish.

It's no more daunting in there than in a Georgian drawing room. You sit on a supremely comfortable chair- it'd be even better if it were a wingback, I'm surprised it's not- overlooking acres of leather and wood. You're never tempted, as you are in a Maybach, to push a button just to find out what it does. And then having to spend the rest of the journey trying to find which button undoes whatever the first button did. This makes for a hugely relaxing drive. So relaxing, in fact, that you sometimes forget that you're in a car. I did.