Kate Raworth

Over the course of two centuries — from the 1770s to the 1970s, as economic man’s depiction morphed from a nuanced portrait to a crude cartoon — what had started as a model of man had turned into a model for man.

Whether you consider yourself an economic veteran or novice, now is the time to uncover the economic graffiti that lingers in all of our minds and, if you don’t like what you find, scrub it out; or, better still, paint it over with new images that far better serve our needs and times. The rest of this book proposes seven ways to think like a twenty-first-century economist, revealing for each of those seven ways the spurious image that has occupied our minds, how it came to be so powerful, and the damaging influence it has had. But the time for mere critique is past, which is why the focus here is on creating new images that capture the essential principles to guide us now. The diagrams in this book aim to summarise that leap from old to new economic thinking. Taken together they set out – quite literally – a new big picture for the twenty-first-century economist. So here is a whirlwind tour of the ideas and images at the heart of Doughnut Economics. First, change the goal. For over 70 years economics has been fixated on GDP, or national output, as its primary measure of progress. That fixation has been used to justify extreme inequalities of income and wealth coupled with unprecedented destruction of the living world. For the twenty-first century a far bigger goal is needed: meeting the human rights of every person within the means of our life-giving planet. And that goal is encapsulated in the concept of the Doughnut. The challenge now is to create economies – local to global – that help to bring all of humanity into the Doughnut’s safe and just space. Instead of pursuing ever-increasing GDP, it is time to discover how to thrive in balance.

By largely ignoring the core economy, mainstream economics has also overlooked just how much the paid economy depends upon it. Without all that cooking, washing, nursing and sweeping, there would be no workers — today or in the future — who were healthy, well-fed and ready for work each morning.

Economics is the mother tongue of public policy,

What kind of currency, then, could be aligned with the living world so that it promoted regenerative investments rather than pursuing endless accumulation? One possibility is a currency bearing demurrage, a small fee incurred for holding money, so that it tends to lose rather than gain in value the longer it is held. The fact that demurrage is an unfamiliar term shows how accustomed we are to the ever-rising financial escalator that we ride – like knowing the idea of ‘up’ but not ‘down’, ‘more’ but not ‘less’. But demurrage is a word worth knowing because it could just feature in the financial future.

Depicting rational economic man as an isolated individual – unaffected by the choices of others – proved highly convenient for modelling the economy, but it was long questioned even from within the discipline. At the end of the nineteenth century, the sociologist and economist Thorstein Veblen berated economic theory for depicting man as a ‘self-contained globule of desire’, while the French polymath Henri Poincaré pointed out that it overlooked ‘people’s tendency to act like sheep’.31 He was right: we are not so different from herds as we might like to imagine. We follow social norms, typically preferring to do what we expect others will do and, especially if filled with fear or doubt, we tend to go with the crowd.

The word ‘economics’ was coined by the philosopher Xenophon in Ancient Greece. Combining oikos meaning household with nomos meaning rules or norms, he invented the art of household management, and it could not be more relevant today.

More extraordinarily, scientists suggest that, if undisturbed, the Holocene’s benevolent conditions would be likely to continue for another 50,000 years due to the unusually circular orbit that Earth is currently making of the sun

Worldwide, one person in nine does not have enough to eat.8 In 2015, six million children under the age of five died, more than half of those deaths due to easy-to-treat conditions such as diarrhoea and malaria.9 Two billion people live on less than $3 a day, and over 70 million young women and men are unable to find work.

Instead of immediately focusing on making markets work more efficiently, we can start by considering: when is each of the four realms of provisioning — household, commons, market and state — best suited to delivering humanity’s diverse wants and needs? What changes in technology, culture and social norms might alter that? How can these four realms most effectively work together — such as the market with the commons, the commons with the state, or the state with the household? Likewise, rather than focusing by default on how to increase economic activity, ask how the content and structure of that activity might be shaping society, politics and power. And just how big can the economy become, given Earth’s ecological capacity?

Life on Earth has the chance of another five billion years in its favour, at which point our star, the sun, will start to die. Earth’s Holocene-like conditions could continue for another 50,000 years — as Chapter 1 described — if we humans learn to navigate the Anthropocene without pushing our planet into a far hotter, drier, and more hostile state. The economies that we create could keep on thriving — not growing, but thriving — for millennia too, if we manage them wisely.

If growth were to be abandoned as an objective of policy,’ wrote the economist Wilfred Beckerman in 1974, ‘democracy too would have to be abandoned . . . the costs of deliberate non-growth, in terms of the political and social transformation that would be required in society, are astronomical.’26 Beckerman’s influential book In Defense of Economic Growth was a scathing response to the Club of Rome’s Limits to Growth report and it became an instant pro-growth classic.

Imagine, for starters, if central banks were to take back the power to create money and then issue it to commercial banks, while simultaneously requiring them to hold 100 percent reserves for the loans that they make — meaning that every loan would be backed by someone else’s savings, or the bank’s own capital. It would certainly separate the role of providing money from the role of providing credit, so helping to prevent the build-up of debt-fuelled credit bubbles that burst with such deep social costs.

One person who was willing to risk political suicide was the visionary systems thinker Donella Meadows — one of the lead authors of the 1972 Limits to Growth report

What if every company strategised around a Doughnut table, asking itself: is our brand a Doughnut brand, whose core business helps to bring humanity into that safe and just space? Imagine if the G20 finance ministers — representing the world’s most powerful economies — met around a Doughnut-shaped conference table to discuss how to design a global financial system that served to bring humanity into that sweet spot. These would be world-changing conversations.