What if every company strategised around a Doughnut table, asking itself: is our brand a Doughnut brand, whose core business helps to bring humanity … - Kate Raworth

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What if every company strategised around a Doughnut table, asking itself: is our brand a Doughnut brand, whose core business helps to bring humanity into that safe and just space? Imagine if the G20 finance ministers — representing the world’s most powerful economies — met around a Doughnut-shaped conference table to discuss how to design a global financial system that served to bring humanity into that sweet spot. These would be world-changing conversations.

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About Kate Raworth

Kate Raworth (1970-) is an English economist, known for her 'doughnut economics' model balancing between essential human needs and planetary boundaries.

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Imagine, for starters, if central banks were to take back the power to create money and then issue it to commercial banks, while simultaneously requiring them to hold 100 percent reserves for the loans that they make — meaning that every loan would be backed by someone else’s savings, or the bank’s own capital. It would certainly separate the role of providing money from the role of providing credit, so helping to prevent the build-up of debt-fuelled credit bubbles that burst with such deep social costs.

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If growth were to be abandoned as an objective of policy,’ wrote the economist Wilfred Beckerman in 1974, ‘democracy too would have to be abandoned . . . the costs of deliberate non-growth, in terms of the political and social transformation that would be required in society, are astronomical.’26 Beckerman’s influential book In Defense of Economic Growth was a scathing response to the Club of Rome’s Limits to Growth report and it became an instant pro-growth classic.

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