Lead generation services often provide a service to consumers while simultaneously aggregating a non-homogeneous industry. This is what I did for the limousine industry. I pooled a highly fragmented industry into one centralized source, brought consumers into the mix, and sold that consumer information to limo companies.
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After graduating from college, I was expected to find a good job. I didn't and instead dove into entrepreneurial ventures.
My family thought I was crazy and proclaimed, “You're wasting a five-year education!” Peers thought I was delusional. Oh dear, delivering pizza and chauffeuring limousines while two business degrees hung from the wall?! Women wouldn't date me because I broke the professional, “college-educated” mold the fairy tale espoused.
Going Fastlane and building momentum will require you to turn your back at the people who fart headwinds in your direction. You have to break free of society's gravitational force and their expectations. If you aren't mindful to this natural gravity, life can denigrate into a viscous self-perpetuating cycle, which is society's prescription for normal: Get up, go to work, come home, eat, watch a few episodes of Law and Order, go to bed … then repeat, day after day after day.
about jobs, bosses, or unpaid electric bills. Freedom is fantastic. Yet my lifestyle is not “normal.” Like wealth, society, through its “Get Rich Slow” mandates, has defined “normal” for you. Normal is waking at 6 a.m., working eight hours at a tolerated job Monday through Friday, save 10%, and repeat for 50 years. Normal is to buy everything on credit. Normal is to believe the illusion that trusting Wall Street and their cohorts will make you rich. Normal is to believe that a faster car and a bigger house will make you happy. You’re conditioned to accept normal based on society’s corrupted definition of wealth, and because of it, normal itself is corrupted. Normal is modern-day slavery.
Unfortunately, this is the paradox you’ll face if you fear failure and refuse to release the brakes. The sweat of success is failure. While you can’t build cardiovascular endurance without sweating, you can’t experience success without failure. Failure is simply a natural response to success. If you avoid failure you will also avoid success. You can’t drive the road to wealth with the brakes engaged.
Friday evening is glorified because people celebrate the dividends of their trade: five days of work-bondage exchanged for two days of unadulterated freedom. Saturday and Sunday is the paycheck for Monday through Friday, and Friday evening symbolizes the emergence of that payment, freedom for two days.
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