When Donald announced his run for presidency on June 16, 2015, I didn't take it seriously. I didn't think Donald took it seriously. He simply wanted the free publicity for his brand. He'd done that sort of thing before. When his poll numbers started to rise and he may have received tacit assurances from... Vladimir Putin that Russia would do everything it could to swing the election in his favor, the appeal of winning grew.

Through the French doors, I could see the meeting... Vice President Mike Pence... Paul Ryan... Chuck Schumer, and a dozen other congresspeople were gathered around Donald, who sat behind the Resolute Desk. The tableau reminded me of my grandfather's tactics: he always made his supplicants come to him... and he remained seated while they stood.

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I was actually a bit surprised at how surprised people were by the SAT story when... the book first came out, just as I was surprised at the reaction to... his use of racist and antisemitic language because, look what he does... It shouldn't surprise anybody that it started that long ago,.. especially since my grandfather also believed that you do whatever you need to do to succeed: cheat, lie, work with the mafia, whatever.

Donald learned that in order to be, not just protected from his father but favored by his father, he needed to be this larger than life, great, fantastic... Part of it was the toxic positivity, and part of it was just... having to convince Fred Trump Sr. that... Donald belonged on the planet and... should survive, and should succeed, and he needed to make it clear to Fred that Donald could be of use to him.

Donald learned that you could never admit you're wrong. That was considered a weakness and we've seen that, starkly, with the Covid 19 situation. He didn't do anything right away, and then when it was almost past time to do the right thing that would have meant admitting that he hadn't done the right thing in the first place. ...[T]hat wasn't going to happen, so the situation got worse and worse... [C]losely related to that was this idea of the power of positive thinking, which my grandfather really bought into... [E]ssentially, he took it to such an extreme that it became a kind of toxic positivity.

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After a decade during which Donald floundered, dragged down by bankruptcies and reduced to fronting for... failed products... The Apprentice traded on Donald's image as a brash, self-made deal-maker, a myth that had been the creation of my grandfather... that astonishingly, considering the vast trove of evidence disproving it, had survived into the new millennium... [I]n 2015, a significant percentage of the American population had been primed to believe...

By 2004, when The Apprentice first aired, Donald's finances were a mess (even with his $170 million cut of my grandfather's estate when he and his siblings sold the properties), and his... "empire" consisted of increasingly desperate branding opportunities such as , , and . That made him an easy target for Burnett. Both Donald and his viewers were the butt of the joke that was The Apprentice, which, despite all evidence to the contrary, presented him as a legitimately successful tycoon.

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My grandfather was an adherent to Norman Vincent Peale's doctrine of positive thinking. ...It allowed room for nothing else, and there are times in our lives when we are legitimately distressed... sad... in pain. ...[T]o be prevented to feel those feelings honestly and openly is a form of torture.

The full-page screed he paid to publish in the New York Times in 1989 calling for the Central Park Five to be put to death wasn't about his deep concern for the rule of law; it was an easy opportunity for him to take on a deeply serious topic that was very important to the city while sounding like an authority in the influential and prestigious pages of the Gray Lady. It was unvarnished racism meant to stir up racial animosity in a city already seething with it. All five boys... were subsequently cleared, proven innocent via incontrovertible DNA evidence. To this day, however, Donald insists that they were guilty—yet another example of his inability to drop a preferred narrative even when it's contradicted by established fact.'''