Jack White, right, has just done a song for Coca-Cola. End of. He ceases to be in the club. And he looks like Zorro on doughnuts. He's supposed to be the poster boy for the alternative way of thinking... I'm not having that, that's fucking wrong. Particularly Coca-Cola, it's like doing a fucking gig for McDonald's."

He's now trying to make social comment, this is the guy who hid who he actually was from the public for 20 years. Now, all of a sudden, he's got something to say about the way of the world. I find it laughable. That's even before you get to the song, which is diabolical.