What we get excited about is that expanded user base and the level of social acceptance that we see now out there. It is socially acceptable to carry a firearm, more so than before—to carry a firearm for protection, have one at home for protection, go to the range to shoot as a pastime, as a hobby.

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We looked back at the support we had given the NRA over time and decided, really quite honestly, that it wasn’t enough. It is imperative that we hold fast to the freedoms that the U.S. Constitution and the Bill of Rights provide our citizens. Those freedoms cannot and must not be negotiated. So, I think it’s more important than ever that we come together in support of the NRA.