The less familiar and more complex something is, the less we can rely on our immediate feelings, and the greater the risk of error in our ultimate moral judgements. … But equally the more remote or unusual some physical event, the less we can rely on our unaided senses. … The arguments which supposedly show that values are in some vitiating sense ‘subjective’ would also show that the physical world itself is essentially subjective.

Sceptics often make much of the alleged mysteriousness of values—by which, however, they mean little more than that they are claimed to be essentially different from all classes of physical objects and properties, mental states and properties, historical facts, mathematical theorems, scientific concepts, or whatever. In other words, their objection is simply that values are claimed to be of their nature different everything which is not of its nature a value.

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Literature and drama, which ought to breathe life into our imaginings and stir us into a sense of unlimited possibilities, instead manage to convince us that all doors are closed and that in the end nothing is worth the effort. Instead of creating passion out of luminous vision, out of bewilderment they manufacture apathy.

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When writers with the reputation of intelligent and perceptive critics of human life teach us, day in and day out, that vileness is distinguishable from decency only in respect of being less hypocritical, … it is small wonder that ordinary people come to disbelieve in any objective principles by appeal to which one form of conduct can be regarded as morally better than another.

Sociologists, economists, and anthropologists, who notoriously decline to distinguish between the value judgements men make and the moral realities about which men make these judgments, are occupationally prone to treat all value judgements, however sharply opposed, as if they were of equal merit.

When we entrust the domain of values to those whose intellectual concerns are essentially centred on empirical facts, and whose conceptual frameworks are inevitably constructed around sets of empirical facts, we need not be surprised if the result is moral confusion.

When those around us perceive the world as if it were a narrow and humdrum shopping precinct, in which the best life possible consists in avoiding all risk and striking bargain after bargain in order to multiply and spin out a succession of manageable pleasures, all else being folly, we can easily come to doubt any version of reality in which there is space for grandeur.

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Ideals are not summaries of the empirical facts about human personality and behaviour: they are the standards by reference to which we pass judgment on the facts. Since ideals are not empirical generalizations, to cite counterinstances, however plentiful, would merely be to betray one’s total failure to understand the nature of the subject-matter under discussion.