Rob Enderle Quotes

If [Apple's watch] bounces, folks will begin to lose faith. ... watch the iWatch execution. That'll tell you whether this is a rebirth or the beginning of the end.

I was recently at a meeting of analysts and vendors, and got into a conversation about Apple with one of the ex-Apple executives at the meeting. I got the sense that Tim Cook was hired because he was good at everything Jobs didn't like to do, and Phil Schiller was basically Jobs' internal fan club chairman. In other words, you really don't have a viable company without someone doing what Jobs did.

[W]e're easily distracted with shiny things. Steve Jobs was an expert at showing us shiny things to get excited. ... Buying phones that favor entertainment would likely be career suicide ... Your job might actually depend on this phone, and no cool app, game or movie will mitigate that one Blackberry advantage.

Today's tech companies aren't built to last, as Apple's recent earnings report shows all too well.

Samsung did to Apple what Apple did to Microsoft, skewering its devoted users and reputation, only better. ... There is a way for Apple to fight back, but the company no longer has that skill, and apparently doesn't know where to get it, either.

Bernie Madoff, who was put in jail for losing $64B actually looks damn good against the Cook's near 5X bigger loss.

[Apple] carries a valuation of an image that is over-inflated due largely to the powerful efforts of Steve Jobs who made the company appear magical. As we end the year, the valuation of the company appears to have massive downward pressure and this is largely because the architect of that massively powerful image has passed — and along with that passing Apple's apparent leadership.

Frankly, it has frustrated me for years to watch Apple's success — while traditional bumbling PC companies continue to ignore the obvious point that yes, design and presentation actually do matter.

We're creatures of habit. We lined up for the old Batman and Star Wars films long after they stopped being great, and we'll pay Apple the same courtesy if it loses its mojo.

Apple no longer owns the tablet market, and will likely lose dominance this year or next. ... this level of sustained dominance doesn't appear to recur with the same vendor even if it launched the category.

I firmly believe that companies should be designed to be immortal. ... Dell's future is bright largely due to the power of a founder who can think strategically and doesn't milk his company for personal gain. In the current environment that is a unique and powerful advantage.

[Tim Cook's] position at Apple was to do the things Steve didn't want to do and to never be a threat to Steve, which means he likely is everything Steve isn't — yet he is trying to fit into a spot custom designed for Steve. Talk about your round peg in a square hole.

The most recent annoying survey is the one that predicts Windows 8 Tablets will fail because there is no demand for the product. I'm sure a similar survey made a year before the iPhone or iPad would have likely concluded the same thing about those products.

[Steve Jobs] is not somebody [who] any one of us would want watching our kids, but, in terms of running the company, he's excellent.

Given Steve Jobs, for instance, is critical to Apple's success is there anything short of eating live babies on national TV that he should be fired for? Where would you draw that line or should he be held to the same rules and laws that the rest of us are held to?