How many talks have you sat through where the researcher qua [as] person just didn't show up: no anecdotes, no personal details, no emotion or enthusiasm, no humor (intentional, that is), no real contact with the audience – in other words, no performance. [...] They may satisfy the second two requirements mentioned above – accuracy and nonadvocacy – but they fail in the first and, in some ways, the most important.

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If speaking to nonscientific audiences is something that interests you or will likely be asked of you, keep in mind three overriding requirements: first, you must be a human being, an interesting one if at all possible; second, you must be accurate in what you say, that is, tell the truth (about what is known and what isn't; about issues, debates, controversies); and third, if your subject is scientific knowledge, you must remain a scientist and not slip into the role of advocate or activist.