I put in hours and hours, and weeks, to create something that people are going to react to in three seconds, and they’re either going to like it, or they’re not going to like it, they won’t warm up to it, they won’t do anything, they’re going to have an immediate visceral response.

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I really tried very hard to not repeat color schemes, every one of the Goosebumps covers had its own set of colors. Different variations. I’m using the same six ingredients, but I’m mixing them up in a different way and hopefully it tastes different when you get it.