The overwhelming pressure of mechanization evident in the newspaper and the magazine, has led to the creation of vast monopolies of communication. Th… - Harold Innis

Modern civilization, characterized by an enormous increase in the output of mechanized knowledge with the newspaper, the book, the radio and the cinema, has produced a state of numbness, pleasure and self-complacency perhaps only equalled by laughing-gas. In the words of Oscar Wilde we have sold our birthright for a mess of facts. The demands of the machine are insatiable. The danger of shaking men out of the soporific results of mechanized knowledge is similar to that of attempting to arouse a drunken man or one who has taken an overdose of sleeping tablets. The necessary violent measures will be disliked. We have had university professors threatened with the loss of their positions for less than this.

The concepts of time and space reflect the significance of media to civilization. Media that emphasize time are those that are durable in character, such as parchment, clay, and stone. The heavy materials are suited to the development of architecture and sculpture. Media that emphasize space are apt to be less durable and light in character, such as papyrus and paper. The latter are suited to wide areas in administration and trade. The conquest of Egypt by Rome gave access to supplies of papyrus which became the basis of a large administration empire.

The significance of a basic medium to its civilization is difficult to appraise since the means of appraisal are influenced by the media, and indeed the fact of appraisal appears to be peculiar to certain types of media. A change in the type of medium implies a change in the type of appraisal and hence makes it difficult for one civilization to understand another.