Canada came under the sweep of the Industrial Revolution at one stroke whereas the western movement of the United States was a gradual development. There are no transcontinental railroads controlled by one organization in the United States. In Canada transcontinental roads are distinct entities controlled in eastern Canada. Similarly in financial institutions the branch bank system with its headquarters in the east has been typical of Canada but not of the United States. No such tendency toward unity of structure in institutions and toward centralized control as found in Canada can be observed in the United States.

The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century.

Innis comments on how the invention of writing and the advancement of military techniques led to the founding of ancient empires: The sword and the pen worked together. Power was increased by concentration in a few hands, specialization of function was enforced, and scribes with leisure to keep and study records contributed to the advancement of knowledge and thought. The written record signed, sealed, and swiftly transmitted was essential to military power and the extension of government. Small communities were written into large states and states were consolidated into empire. The monarchies of Egypt and Persia, the Roman empire and the city states were essentially products of writing.

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It is suggested that all written works, including this one, have dangerous implications to the vitality of an oral tradition and to the health of a civilization, particularly if they thwart the interest of a people in culture, and following Aristotle, the cathartic effects of culture. "It is written but I say unto you" is a powerful directive to Western civilization.

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We must appraise civilization in relation to its territory and in relation to its duration. The character of the medium of communication tends to create a bias in civilization favourable to an over-emphasis on the time concept or on the space concept and only at rare intervals are the biases offset by the influence of another medium and stability achieved.

Canada emerged as a political entity with boundaries largely determined by the fur trade. These boundaries included a vast north temperate land area extending from the Atlantic to the Pacific and dominated by the Canadian Shield. The present Dominion emerged not in spite of geography but because of it.

The concepts of time and space reflect the significance of media to civilization. Media that emphasize time are those that are durable in character, such as parchment, clay, and stone. The heavy materials are suited to the development of architecture and sculpture. Media that emphasize space are apt to be less durable and light in character, such as papyrus and paper. The latter are suited to wide areas in administration and trade. The conquest of Egypt by Rome gave access to supplies of papyrus which became the basis of a large administration empire.

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Graham Wallas has reminded us that writing as compared with speaking involves an impression at the second remove and reading an impression at the third remove. The voice of a second-rate person is more impressive than the published opinion of superior ability.

The significance of a basic medium to its civilization is difficult to appraise since the means of appraisal are influenced by the media, and indeed the fact of appraisal appears to be peculiar to certain types of media. A change in the type of medium implies a change in the type of appraisal and hence makes it difficult for one civilization to understand another.