The history of Canada has been profoundly influenced by the habits of an animal which very fittingly occupies a prominent place on her coat of arms. - Harold Innis

We must appraise civilization in relation to its territory and in relation to its duration. The character of the medium of communication tends to create a bias in civilization favourable to an over-emphasis on the time concept or on the space concept and only at rare intervals are the biases offset by the influence of another medium and stability achieved.

The significance of a basic medium to its civilization is difficult to appraise since the means of appraisal are influenced by the media, and indeed the fact of appraisal appears to be peculiar to certain types of media. A change in the type of medium implies a change in the type of appraisal and hence makes it difficult for one civilization to understand another.

Modern civilization, characterized by an enormous increase in the output of mechanized knowledge with the newspaper, the book, the radio and the cinema, has produced a state of numbness, pleasure and self-complacency perhaps only equalled by laughing-gas. In the words of Oscar Wilde we have sold our birthright for a mess of facts. The demands of the machine are insatiable. The danger of shaking men out of the soporific results of mechanized knowledge is similar to that of attempting to arouse a drunken man or one who has taken an overdose of sleeping tablets. The necessary violent measures will be disliked. We have had university professors threatened with the loss of their positions for less than this.