Modern civilization, characterized by an enormous increase in the output of mechanized knowledge with the newspaper, the book, the radio and the cinema, has produced a state of numbness, pleasure and self-complacency perhaps only equalled by laughing-gas. In the words of Oscar Wilde we have sold our birthright for a mess of facts. The demands of the machine are insatiable. The danger of shaking men out of the soporific results of mechanized knowledge is similar to that of attempting to arouse a drunken man or one who has taken an overdose of sleeping tablets. The necessary violent measures will be disliked. We have had university professors threatened with the loss of their positions for less than this.

The overwhelming pressure of mechanization evident in the newspaper and the magazine, has led to the creation of vast monopolies of communication. Their entrenched positions involve a continuous, systematic, ruthless destruction of elements of permanence essential to cultural activity.

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The full impact of printing did not become possible until the adoption of the Bill of Rights in the United States with its guarantee of freedom of the press. A guarantee of freedom of the press in print was intended to further sanctify the printed word and to provide a rigid bulwark for the shelter of vested interests.

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We must appraise civilization in relation to its territory and in relation to its duration. The character of the medium of communication tends to create a bias in civilization favourable to an over-emphasis on the time concept or on the space concept and only at rare intervals are the biases offset by the influence of another medium and stability achieved.

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The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century.

Graham Wallas has reminded us that writing as compared with speaking involves an impression at the second remove and reading an impression at the third remove. The voice of a second-rate person is more impressive than the published opinion of superior ability.

Following the invention of writing, the special form of heightened language, characteristic of the oral tradition and a collective society, gave way to private writing. Records and messages displaced the collective memory. Poetry was written and detached from the collective festival.

Innis comments on how the invention of writing and the advancement of military techniques led to the founding of ancient empires: The sword and the pen worked together. Power was increased by concentration in a few hands, specialization of function was enforced, and scribes with leisure to keep and study records contributed to the advancement of knowledge and thought. The written record signed, sealed, and swiftly transmitted was essential to military power and the extension of government. Small communities were written into large states and states were consolidated into empire. The monarchies of Egypt and Persia, the Roman empire and the city states were essentially products of writing.

The significance of a basic medium to its civilization is difficult to appraise since the means of appraisal are influenced by the media, and indeed the fact of appraisal appears to be peculiar to certain types of media. A change in the type of medium implies a change in the type of appraisal and hence makes it difficult for one civilization to understand another.

The concepts of time and space reflect the significance of media to civilization. Media that emphasize time are those that are durable in character, such as parchment, clay, and stone. The heavy materials are suited to the development of architecture and sculpture. Media that emphasize space are apt to be less durable and light in character, such as papyrus and paper. The latter are suited to wide areas in administration and trade. The conquest of Egypt by Rome gave access to supplies of papyrus which became the basis of a large administration empire.