A reading test measures one's ability to read reading tests, and reading tests are in themselves... somewhat akin to the world of crossword puzzles o… - Neil Postman

In the eighteenth and nineteenth centuries, print put forward a definition of intelligence that gave priority to the objective, rational use of the mind and at the same time encouraged forms of public discourse with serious, logically ordered content. It is no accident that the Age of Reason was coexistent with that growth of a print culture, first in Europe and then in America.

Print also created new literary forms and altered ideas of literary style. Medieval poetry was conceived for the ear, and each poem had to stand the test of recitation. In addition, medieval audiences were not always interested in the poet himself, since his work was known to them only through the interpretations of minstrels, who frequently rephrased poems to suit their own image and images. The printed page changed these conditions. Slowly, the printed poet came into a new relationship with his reader. He learned not to be so repetitive as his predecessors since a reader could be depended upon to return as often as needed to uncompromised passages. ...After the flowering of dramatic poetry during the Elizabethan Age, the printed page substituted for the theater, and millions of children came to know Shakespeare only through this form.

What ideas are convenient to express inevitably becomes the important content of a culture.