You can’t, in other words, build a billion-dollar empire like Facebook if you’re wasting hours every day using a service like Facebook. - Cal Newport

People play differently when they’re keeping score,” the 4DX authors explain. They then elaborate that when attempting to drive your team’s engagement toward your organization’s wildly important goal, it’s important that they have a public place to record and track their lead measures. This scoreboard creates a sense of competition that drives them to focus on these measures, even when other demands vie for their attention. It also provides a reinforcing source of motivation. Once the team notices their success with a lead measure, they become invested in perpetuating this performance.

Who you are, what you think, feel, and do, what you love — is the sum of what you focus on.

Deep work is necessary to wring every last drop of value out of your current intellectual capacity.