The Deep Work Hypothesis: The ability to perform deep work is becoming increasingly rare at exactly the same time it is becoming increasingly valuable in our economy. As a consequence, the few who cultivate this skill, and then make it the core of their working life, will thrive.

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As Virginia Woolf argues in her 1929 feminist manifesto, A Room of One’s Own, this imbalance should not come as a surprise. Woolf would agree that solitude is a prerequisite for original and creative thought, but she would then add that women had been systematically denied both the literal and figurative room of their own in which to cultivate this state. To Woolf, in other words, solitude is not a pleasant diversion, but instead a form of liberation from the cognitive oppression that results in its absence.

We instead find ourselves in distracting open offices where inboxes cannot be neglected and meetings are incessant — a setting where colleagues would rather you respond quickly to their latest e-mail than produce the best possible results.

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Once your brain has become accustomed to on-demand distraction, Nass discovered, it’s hard to shake the addiction even when you want to concentrate. To put this more concretely: If every moment of potential boredom in your life — say, having to wait five minutes in line or sit alone in a restaurant until a friend arrives — is relieved with a quick glance at your smartphone, then your brain has likely been rewired to a point where, like the “mental wrecks” in Nass’s research, it’s not ready for deep work — even if you regularly schedule time to practice this concentration.

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We've become so used to the idea that the only reward for getting better is moving toward higher income and increased responsibilities that we forget that the fruits of pursuing quality can also be harvested in the form of a more sustainable lifestyle.

And in an ironic twist, Neal Stephenson, the acclaimed cyberpunk author who helped form our popular conception of the Internet age, is near impossible to reach electronically — his website offers no e-mail address and features an essay about why he is purposefully bad at using social media. Here’s how he once explained the omission: “If I organize my life in such a way that I get lots of long, consecutive, uninterrupted time-chunks, I can write novels. [If I instead get interrupted a lot] what replaces it? Instead of a novel that will be around for a long time … there is a bunch of e-mail messages that I have sent out to individual persons.

In the absence of clear indicators of what it means to be productive and valuable in their jobs, many knowledge workers turn back toward an industrial indicator of productivity: doing lots of stuff in a visible manner.

I like the term “stretch” for describing what deliberate practice feels like, as it matches my own experience with the activity. When I’m learning a new mathematical technique — a classic case of deliberate practice — the uncomfortable sensation in my head is best approximated as a physical strain, as if my neurons are physically re-forming into new configurations. As any mathematician will admit, this stretching feels much different than applying a technique you’ve already mastered, which can be quite enjoyable. But this stretching, as any mathematician will also admit, is the precondition to getting better.

But part of what makes social media insidious is that the companies that profit from your attention have succeeded with a masterful marketing coup: convincing our culture that if you don’t use their products you might miss out.

There’s a gravity and sense of importance inherent in deep work — whether you’re Ric Furrer smithing a sword or a computer programmer optimizing an algorithm. Gallagher’s theory, therefore, predicts that if you spend enough time in this state, your mind will understand your world as rich in meaning and importance.