As I began to deliberately and intentionally invest more time, attention, and energy into my highest-return tasks, my productivity shot through the roof. Working smarter instead of just harder is impossible without first stepping back from your work, and that’s what this first section of the book — Laying the Groundwork — is all about.

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You don’t have to look far to see evidence that we like to think in threes. According to J.D., “the simplest reason [three accomplishments work so well] is because our brains are trained from early on to think in threes: the beginning, the middle, the end.” For example, “the military uses threes to help people remember survival information: You can go three minutes without air, three days without water, three weeks without food.” When you look around, there are also countless examples of sets of threes embedded everywhere: the three bears, three blind mice, three little pigs, and three musketeers; phrases like “blood, sweat, and tears” and “the good, the bad, and the ugly”; and ideas like gold, silver, and bronze medals, and “life, liberty, and the pursuit of happiness.” Our mind is wired to think in groups of three.

your brain is simply not built to focus on more than one thing at once. In fact, your brain can’t focus on two things simultaneously — instead it rapidly switches between them, which creates the illusion that you’re doing more than one thing at a time.

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Notepads Everywhere: I love capturing ideas as they come to me, but because I shut my phone off between 8 p.m. and 8 a.m., it’s not always possible to capture them on my phone. For that reason I keep physical notepads everywhere.

Boring Frustrating Difficult Unstructured or ambiguous Lacking in personal meaning Lacking in intrinsic rewards (i.e., it’s not fun or engaging) The more of these attributes a task has, and the more intense these attributes are, the less attractive a task will be to you, and the more likely you’ll procrastinate on it.