Ask yourself: After consuming one of those products, will you be happy with how you invested your time and attention? - Chris Bailey

Compounding this is the fact that the brain’s prefrontal cortex — the large part of the forebrain that lets us plan, think logically, and get work done — has a built-in “novelty bias.” Whenever we switch between tasks, it rewards us with dopamine — that amazing pleasure chemical that rushes through our brain whenever we devour a medium-sized pizza, accomplish something awesome, or have a drink or two after work.

We have to work with intention as much as possible — this is especially true when we have more to do than time within which to do it. Intention enables us to prioritize so we don’t overload our attentional space.

when we schedule time for something, what we’re actually doing is simply deciding when we will invest our attention and energy into the task.