Compounding this is the fact that the brain’s prefrontal cortex — the large part of the forebrain that lets us plan, think logically, and get work do… - Chris Bailey

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Compounding this is the fact that the brain’s prefrontal cortex — the large part of the forebrain that lets us plan, think logically, and get work done — has a built-in “novelty bias.” Whenever we switch between tasks, it rewards us with dopamine — that amazing pleasure chemical that rushes through our brain whenever we devour a medium-sized pizza, accomplish something awesome, or have a drink or two after work.