Compounding this is the fact that the brain’s prefrontal cortex — the large part of the forebrain that lets us plan, think logically, and get work done — has a built-in “novelty bias.” Whenever we switch between tasks, it rewards us with dopamine — that amazing pleasure chemical that rushes through our brain whenever we devour a medium-sized pizza, accomplish something awesome, or have a drink or two after work.

the most productive people are the ones who strike a balance between the two extremes, who understand the power of capturing and organizing what they have to get done, but who also don’t sacrifice real work in favor of being productive about productivity.

When someone says they “don’t have time” for something, what they’re really saying is that a task isn’t as important or attractive as whatever else they have on their plate.

your brain is simply not built to focus on more than one thing at once. In fact, your brain can’t focus on two things simultaneously — instead it rapidly switches between them, which creates the illusion that you’re doing more than one thing at a time.

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Notepads Everywhere: I love capturing ideas as they come to me, but because I shut my phone off between 8 p.m. and 8 a.m., it’s not always possible to capture them on my phone. For that reason I keep physical notepads everywhere.