If you’re remarkable, it’s likely that some people won’t
like you. That’s part of the definition of remarkable.
Nobody gets unanimous praise–ever. The best the timid
can hope for is to be unnoticed. Criticism comes to those
who stand out.

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Our society is struggling because during times of change, the very last people you need on your team are well-paid bureaucrats, note takers, literalists, manual readers, TGIF laborers, map followers, and fearful employees.

the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you'll never begin.

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Let’s define dumb as being different from stupid. Dumb means you don’t know what you’re supposed to know. Stupid means you know it but make bad choices. […] Dumb used to be a by-product of lack of access, bad teachers, or poor parenting. Today, dumb is a choice, one that’s made by individuals who choose not to learn. If you don’t know what you need to know, that’s fixable. But first you have to want to fix it.

Don't find customers for your products, find products for your customers.

Real leaders don't care [about receiving credit]. If it's about your mission, about spreading the faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit...There's no record of Martin Luther King, Jr. or Gandhi whining about credit. Credit isn't the point. Change is.

Do extremely difficult work.

That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.

The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you.

When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable. The very thing that made your employee a linchpin makes YOU a linchpin.

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Ralph Lauren generates a huge portion of its sales from seconds and job lots sold at the many Polo factory stores around the country. There are so many of these stores (and the demand is so high) that many of the items sold aren’t seconds at all. They’re designed and produced for the factory stores. People tell themselves a story about finding a bargain, they build up the expectation by driving thirty miles out of their way (while on vacation, no less) and then are delighted to spend $40 for a $400 jacket that was never intended to be sold for $400 and probably cost $4 to make.