Seth Godin Quotes

If the only side effect of the criticism is that you will feel bad about the criticism, then you have to compare that bad feeling with the benefits you’ll get from actually doing something worth doing. Being remarkable is exciting, fun, profitable, and great for your career. Feeling bad wears off.

You become a winner because you’re good at losing.

What we want, what we need, what we must have are indispensable human beings. We need original thinkers, provocateurs, and people who care. We need marketers who can lead, salespeople able to risk making a human connection, passionate change makers willing to be shunned if it is necessary for them to make a point. Every organization needs a linchpin, the one person who can bring it together and make a difference. Some organizations haven't realized this yet, or haven't articulated it, but we need artists. Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done. That would be you.

Marketing is one of our greatest callings. It’s the work of positive change.

Fear of living without a map is the main reason people are so insistent that we tell them what to do. The reasons are pretty obvious: If it’s someone else’s map, it’s not your fault if it doesn’t work out. If you’ve memorized the sales script I gave you and you don’t make the sale, who’s in trouble now? Not only does the map insulate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map, a map worthy of respect.

Great design = getting people to do what you want.

The same is true for learning. True learning (as opposed to education) is a voluntary experience that requires tension and discomfort (the persistent feeling of incompetence as we get better at a skill).

To be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can’t help but talk about it, recommend it, and, yes, choose it.

The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong.

Passion can overcome fear - the fear of losing, of failing, of being traditional.

Persistent people are able to visualize the idea of light at the end of the tunnel when others can't see it

Becoming a linchpin is not an act of selfishness. I see it as an act of generosity,

Don’t listen to the cynics. They’re cynics for a reason. For them, the resistance won a long time ago. When the resistance tells you not to listen to something, read something, or attend something, go. Do it. It’s not an accident that successful people read more books.

What is school for? If you're not asking that, you're wasting time and money.

I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.