Seth Godin

The goal is to quit the tasks you’re doing because you’re hiding on behalf of the lizard brain and to push through the very tasks the lizard fears.

Initiative and starting are about neither of these. They are about “let’s see” and “try.” If there’s no clear right answer, perhaps the thing you ought to do is something new. Something new is often the right path when the world is complicated.

Everyone is lonely. Connect.

All marketers are storytellers. Only the losers are liars.

Our economy now rewards artists far more than any other economy in history ever has.

The librarian is the interface between reams of data and the untrained but motivated user.

Commit to the frightening work of flying blind

Depth of knowledge combined with good judgment is worth a lot.

Starting isn’t like that. Starting something is not an event; it’s a series of events. You decide to walk to Cleveland. So you take a first step in the right direction. That’s starting. You spend the rest of the day walking toward Cleveland, one step at a time, picking your feet up and putting them down. At the end of the day, twenty miles later, you stop at a hotel. And what happens the next morning? Either you quit the project or you start again, walking to Cleveland. In fact, every step is a new beginning. Sure, you’re closer than you were yesterday or last week, but you’re still...

Heretics must believe. More than anyone else in an organization, it's the person who's challenging the status quo, the one who is daring to be great, who is truly present and not just punching a clock who must have confidence in her beliefs.
Can you imagine Steve Jobs showing up for the paycheck? It's nice to get paid. It's essential to believe.

The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.

Delivering unique creativity is hardest of all, because not only do you have to have insight, but you also need to be passionate enough to risk the rejection that delivering a solution can bring. You must ship.

When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable. The very thing that made your employee a linchpin makes YOU a linchpin.

The secret of being wrong isn’t to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn’t fatal.

You become a winner because you’re good at losing.