Set your standards high; namely, do the absolute best of which you are capable. Focus on running the race rather than winning it. Do those things necessary to bring forth your personal best and don’t lose sleep worrying about the competition. Let the competition lose sleep worrying about you. Teach your organization to do the same.

If you don't set a baseline standard for what you'll accept in your life, you'll find it's easy to slip into behaviors and attitudes or a quality of life that's far below what you deserve. You need to set and live by these standards no matter what happens in your life.

It’s your life — but only if you make it so. The standards by which you live must be your own standards, your own values, your own convictions in regard to what is right and wrong, what is true and false, what is important and what is trivial. When you adopt the standards and the values of someone else or a community or a pressure group, you surrender your own integrity. You become, to the extent of your surrender, less of a human being.

when it comes to standards, as a leader, it’s not what you preach, it’s what you tolerate. When setting expectations, no matter what has been said or written, if substandard performance is accepted and no one is held accountable — if

Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.” –Anne Sweeney, American businesswoman and former co-chair of Disney Media

The danger is in acting on what you believe satisfies the customer. You will inevitably make wrong assumptions. Leadership should not even try to guess at the answers; it should always go to customers in a systematic quest for those answers.