The danger is in acting on what you believe satisfies the customer. You will inevitably make wrong assumptions. Leadership should not even try to gue… - Peter Drucker

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The danger is in acting on what you believe satisfies the customer. You will inevitably make wrong assumptions. Leadership should not even try to guess at the answers; it should always go to customers in a systematic quest for those answers.

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About Peter Drucker

Peter Ferdinand Drucker (November 19 1909 – November 11 2005) was an Austrian-born American writer, management consultant and university professor. In 1943 he became a naturalized citizen of the United States. He taught at New York University and Claremont Graduate University respectively.

Biography information from Wikiquote

Also Known As

Native Name: Peter Ferdinand Drucker
Alternative Names: Peter F. Drucker

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Schools everywhere are organized on the assumption that there is only one right way to learn and that it is the same way for everybody.

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