Josh Kaufman Quotes

Once you eliminate your number one problem, number two gets a promotion. — GERALD WEINBERG,

Improve by 1% a day, and in just 70 days, you’re twice as good.

Management is the act of coordinating a group of people to achieve a specific Goal while accounting for ever-present Change and Uncertainty.

All the beautiful sentiments in the world weigh less than a single lovely action. — JAMES RUSSELL LOWELL, NINETEENTH-CENTURY POET

Perceived Value determines how much your customers will be willing to pay for what you’re offering. The higher the perceived value of your offering, the more you’ll be able to charge for it, which significantly improves your chances of succeeding.

Before asking your prospects for Permission to follow up, make it clear what they’ll be getting and how it’ll benefit them.

Learn everything you can from your competition and then create something even more valuable.

Sunk Costs are investments of time, energy, and money that can’t be recovered once they’ve been made. No matter what you do, you can’t get those resources back. Continuing to invest in a project to recover lost resources doesn’t make sense — all that matters is how much more investment is required versus the reward you expect to obtain.

If you’re not embarrassed by the first version of your product, you’ve launched too late. — REID HOFFMAN, FOUNDER OF LINKEDIN

A Call to Action directs your prospects to take a single, simple, obvious action: Visit a website. Enter an email address. Call a phone number. Mail a self-addressed, stamped envelope. Click a button. Purchase a product. Tell a friend.

Ending a chapter of your life on your own terms is a feat worthy of respect and admiration.

When creating a Hook, focus on the primary benefit or value your offer provides. Emphasize what’s uniquely valuable about your offer and why the prospect should care. Brainstorm a list of words and phrases related to your primary benefit, then experiment with different ways to connect them in a short phrase.

Accountability is about one person taking responsibility. If two people are accountable for the same decision, no one is really accountable. — GLYN HOLTON, INVESTMENT RISK MANAGEMENT CONSULTANT

Institutions will try to preserve the problem to which they are the solution. — CLAY SHIRKY, PROFESSOR AT NYU AND AUTHOR OF HERE COMES EVERYBODY AND COGNITIVE SURPLUS

Great things are not done by impulse, but by a series of small things brought together. — VINCENT VAN GOGH, ARTIST