Josh Kaufman Quotes

Economic Values that people typically consider when evaluating a potential purchase. They are: 1. Efficacy — How well does it work? 2. Speed — How quickly does it work? 3. Reliability — Can I depend on it to do what I want? 4. Ease of Use — How much effort does it require? 5. Flexibility — How many things does it do? 6. Status — How does this affect the way others perceive me? 7. Aesthetic Appeal — How attractive or otherwise aesthetically pleasing is it? 8. Emotion — How does it make me feel? 9. Cost — How much do I have to give up to get this?

Understanding your Locus of Control is being able to separate what you can control (or strongly influence) from what you can't. Trying to control things that aren't under your control is a recipe for eternal frustration

At the core, every business is a collection of processes that can be repeated to produce a particular result. By understanding how complex systems work, it’s possible to find ways to improve existing systems, whether you’re dealing with a marketing campaign or an automotive assembly line.

Now, people have the ability to filter out anything they don’t want to pay Attention to, either by ignoring the offending message or by shifting their Attention to something else. The moment you start talking about something your prospects don’t care about, they’re gone.

Motivation is an emotion — NOT a logical, rational activity. Just because your forebrain thinks you should be motivated to do something does not mean you’ll automatically become motivated to do that thing. (If only it were that easy, right?) Very often, Mental Simulations, Patterns, Conflicts, and Interpretations hidden in the midbrain can get in the way of making progress toward what we want to accomplish. As long as there are “move away from” signals being sent, you’ll have a hard time feeling motivated to move toward what you want.

all affairs, it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted. — BERTRAND RUSSELL,

"A decision is the act of committing to a specific plan of action. The word "decide" comes from the Latin decidere, which means to "cut off". When you make a decision, you're cutting off the other possible avenues that you could explore, leaving only the path you're committing to."

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations, and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

people progress through five general stages in the pursuit of what they need: physiology, safety, belonging/love, esteem, and self-actualization.

The benefit of making your offers small and Modular is that it allows you to take advantage of a strategy called Bundling. Bundling allows you to repurpose value that you have already created to create even more value.

If you want an audience, start a fight. — IRISH PROVERB

Любить идею что-то делать / кем-то быть и любить действительно что-то делать / кем-то быть - совсем не одно и то же

Don’t go around saying the world owes you a living. The world owes you nothing — it was here first. — MARK TWAIN, GREAT AMERICAN NOVELIST

Over time, the Accumulation of small helpful or harmful behaviors and inputs produces huge results. According to Lean Thinking, by James P. Womack and Daniel T. Jones, Toyota’s approach is based on the Japanese concept of kaizen, which emphasizes the continual improvement of a system by eliminating muda (waste) via a lot of very small changes. Many small improvements produce huge results. Accumulation isn’t always positive. Think of what would happen to your body if you consumed nothing but fast food, candy bars, and soda for a decade. Eating a single candy bar isn’t a big deal, but eating hundreds of candy bars is. Fortunately, the opposite is true as well: small improvements in your diet, a little more exercise, and a little more sleep can have major effects on your health over time.

Computers have dominated chess for years now, but even the best computers have a difficult time challenging an experienced human Go player.